When You’re Targeting More Than One Industry

AUTHOR: Darlene Zambruski
POSTED: August 9, 2011 at 10:43 am


Recently, I spoke to an individual who wanted to use her resume for a position as an office manager, legal assistant, customer service rep and retail associate.

She had all the skills and experience required for each of the above positions, so that wasn’t the problem. However, to submit the same resume to hiring managers in different industries is inviting failure.


You Can’t Apply for Diverse Positions with the Same Resume

First – an applicant who is applying for everything looks scattered – the proverbial ‘Jack of all trades, master of none’. Secondly, a hiring manager will wonder about an individual who’s had so many career changes. Does the applicant get bored easily and move on with little notice? Is the candidate incapable of holding a job for very long?

Whenever you’re applying for a position, it’s best to stay on point with that industry’s requirements and leave all the other data for other industries. It’s never wise to use a ‘one size resume fits all industries’. Resumes need to be tailored and targeted for each field – preferably for each job opening.

If you’re going after a legal assistant’s job, why would the firm’s hiring manager care if you’re great in the retail trade? Although your people skills there and in a customer service position might serve you well in the legal arena, it still dilutes your impact if you’re talking about another industry.

Even worse is if your resume makes you look desperate. Trying to write a resume to fit more than one, perhaps multiple industries is simply stating: “I’ll take anything. Anything – please.”

Your Resume Needs to be Focused and Targeted

That’s not the image you want to portray. Your resume needs to show that you are the single best candidate for the position in a field overloaded with other equally, qualified applicants. It needs to show your commitment to the position, the field, the employer and the industry. You can’t do that if you’re targeting several in the same document.

It needs to convey to the employer that you are interested in their opening and that you will do well at it.

Only a targeted and well-tailored resume will be able to do that.


Darlene Z.

Darlene Zambruski is a resume writing expert and CPRW (Certified Professional Resume Writer) with more than 13 years of industry experience. She has authored 10,000+ resumes in every industry and at every career level.

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