William Arruda recently published a Forbes.com article on the best tips for having a LinkedIn profile that is hitting all the marks.
Being “secretive” is #1 on the list William Arruda shares in his witty Forbes.com article, “22 LinkedIn Secrets LinkedIn Won’t Tell You.” By that, he means adjusting your privacy settings whenever you edit your profile. You can do this by turning off activity broadcasts and changing the “Select who can see your activity feed” setting to “only you.”
Bonus tip: You may also want to turn this option off if you’re looking for a job and don’t want your present employer to see that you’re updating your profile.
A few more of my favorite tips from the article include:
Being “opportunistic” when joining groups
Linking with a group helps you connect with people in your target audience beyond your contacts. When you join a group, you’re granted permission to reach out to its members and invite them to join your network. Bonus tip: You don’t need to upgrade to a premium LinkedIn account to do this. You can join a group by going under “Interests” at the top of the page, then selecting “Groups” from the drop-down menu.
Being a “chameleon” when listing your name(s)
Have you ever seen your name misspelled in an email or text from someone you just met or even a friend who knows you very well? Well, imagine how easily someone could make the same mistake when searching for you via social media. If you have a very common name, uncommon spelling, maiden name, nickname or aliases, you’ll definitely want to dispel the mystery to help people find you.
Being “selective” when listing your job details
Much like a well-written, well-purposed resume, you don’t need to include every detail of every job you’ve ever had in your LinkedIn profile. Don’t make it cumbersome; make it engaging for the reader. Too many details or large blocks of text can weaken your social media’s appeal and effectiveness. Bonus tip: Leave off your early jobs if they are not relevant to what you do now or list them all under one heading, such as “Internships,” or “Additional Work History.”
Being up close and “personal” with your photos and phrases
LinkedIn can be an amazing tool for career growth when used effectively to build social networks. So don’t be anti-social by leaving off your photo or using one that raises eyebrows. Use a high-quality headshot and make sure you’re facing the camera or at least turned to the left toward your content. Extra Bonus tip: If you’re looking to your right or gazing off the screen, it inadvertently conveys that you’re not connected to the content on your own page. Flip your photo if it’s facing right.
Remember your LinkedIn profile should complement, not duplicate, your resume. It’s the perfect place to display your values, passions, and personality in a professional manner. Make your content conversational by writing in first-person. Fill in all the “Site-suggested sections” to share what you do outside of work as you see fit, including languages, interests, websites and blogs. This is how you make people want to be “linked in” to your circle.