How to Target the Places You Want to Work

AUTHOR: Michelle K.
POSTED: May 20, 2014 at 11:03 am

I remember in college my advisor stressing the importance of having a “target company list.” She kept telling me to do the research and have a plan, “This is your career and it’s important to find a good company to work for. You wouldn’t buy a car without doing the research, so why wouldn’t you research places to work?” So, here are some helpful tips to build your “target company list.”

Google it!

The first thing you want to do is a Google search of the companies in your area or in the places you’re willing to relocate to. Break it down based on your field. For example: if you’re in IT- you will want to search all of the technology companies in your area. Next thing you want to do is research the companies. How many employees do they have? How long have they been in business? Have they down-sized recently? What does the profit look like? Also, take a look at Glassdoor and get some feedback from current or former employees to gain insight as to what it’s like to work there.

Target Five

After you have done research and determined some of the top companies of interest, make a list of your target. I would start with five; you can always increase this number in a month or so, but take baby steps. I suggest hopping on Linkedin and following the companies to see if you know anyone that may work there and begin connecting. Ask your friends and family if they know anyone from your “target list” and start networking.

Why this is important

Creating a target list will help alleviate searching time on job boards. You can save yourself from interviewing for a position with a company that has a bad reputation.  Another great reason to have a “target list” is due to companies only posting their openings on their jobsite and not with job boards. It’s so important to be proactive! Jerry Bruckner said “No person ever achieved success by waiting for someone to hand it to them. Successful people decide they want something and take action to get it. If you seek you will find. Get going—now!”