Job seekers are often frustrated when submitting their resume and never receiving a response—it just feels like a big waste of time. It could be that you’re getting passed over because you haven’t taken the time to make sure that you look good to a potential employer in places other than your resume. Many interviewers Google applicants before scheduling them for an interview, for instance. Here are some tips to do before applying for a position to help you make it to the next step.
It’s important to do a search on yourself and see what you come up with. Is there anything about you? Typically you will find your Facebook profile photo and LinkedIn profile information. If the employer sees these, what will it say about you?
You want the potential employer to find you and learn a lot of positive things about you. Social media is the best free marketing tool available and it gives you the opportunity to describe yourself and capture your experience in your own words. I suggest that everyone have a Facebook profile, LinkedIn, Twitter, Pinterest, and Google+. I also recommend writing blog posts on things you’re interested in to show your knowledge.
Lastly, make sure that you’re connected with all the “right people” in your industry. You have heard it time and time again, that “it’s not what you know, but who you know,” which still holds true. So get out there and make connections on LinkedIn, attend conferences, and meet as many people as you can.
Making sure you have a great social presence, marketing yourself, connecting with people in your industry, and having an outstanding resume will prepare you with the tools to land the next interview.