While glancing at various blogs to gather some client data, the CEO of a public relations firm noticed a post about the PR industry from an undergraduate student. In her blog, the student commented about how the PR industry was changing. After reading this post, the CEO invited the student to visit his firm and ended up offering her a job. This method of employee/employer match-up is becoming more common, which means that blogging (if done properly) is a good idea.
Starting a Blog
A good way to decide whether to start a blog is to answer these two questions:
- Do you have something to say?
- Does anyone care about what you are saying?
Blogs are inexpensive to create. In fact, they’re mostly free, but they’re only beneficial when your information is worthwhile. When you regularly post new and meaningful information on your blog, you show your readers (and potential employers) that you invest time in expanding and strengthening your expertise. This means that it’s important to genuinely elevate your professional development and expertise and stay current with your industry’s trends.
Update Your Blog Regularly
Starting a blog is not hard to do. Sustaining a blog and frequently updating it might be a challenge because an effective blog needs to contain fresh content. In addition, blogging is more than writing; it is creating a forum for dialogue and a chance to promote your specific areas of expertise to your audience. The best blogs are those that provide valuable information and also request readers to comment and provide their own insights.
Avoid Disclosing Personal Information
Your credibility is on the line whenever you blog. Make sure your information is accurate, timely, and free of grammatical errors. Even more, don’t allow yourself to divulge too much personal information. When you post a blog, it’s out there for the world to see and what you write is a reflection of you. People follow blogs to obtain information they can use, not to read about your personal exploits. If you post unethical or questionable content, it can come back to haunt you if a current or potential employer happens to see the post. Your best strategy is to make your posts meaningful and concise. If your readers cannot see the end of your post without having to scroll down (around 800 words) they might not read to the end.
Blogging is about Exchanging Ideas
Simply creating a blog is not enough. Create awareness about your blog by including your blog address in all your business communications and emails. Blogging is a community effort. Expert bloggers recommend that you spend some time reading and commenting on other blogs. They also encourage you to spend time in blogging communities where positive energy is flowing and link to people who are experts in your field and promote on-going, dynamic communication. You can have a positive experience with blogging when you are gracious, professional, and practice professional reciprocity.