Recently, I attended a webinar on LinkedIn conducted by Netshare. The host was Jim Durbin (The Social Media Headhunter). Great speaker. Thoroughly knows LinkedIn and how to use it to your advantage.
Although I can’t provide the wealth of information in this blog that Jim had in his webinar, I would like to offer readers a few tips to make certain their LinkedIn profiles are as effective as possible.
1. Summaries – Your First Chance to Capture an Audience’s Attention
Use normal speech, not corporate jargon. That’s not to say you should use slang or numerous contractions. You want to appear businesslike and professional. However, you also want to appear approachable, rather than like a constitutional lawyer presenting your case before the Supreme Court.
It’s also important to remember not to be verbose. LinkedIn does have character limits and all hiring managers and recruiters have a point at which their patience runs out.
Keep summaries impactful and succinct, while making yourself sound like a real person. Hard, you say, or impossible? Not at all. Our certified writers at ResumeEdge do it all the time.
2. Headshots – Make Certain They’re Appropriate
Do include one, but make certain it’s professional, not a shot you took at the beach with swimwear on. According to Jim, a smile is important, especially for women. Men should look pleasant. In other words, everyone should look approachable. There’s that word again. Someone the rest of the company wants to work with. If you look angry, aloof, arrogant or goofy, you can kiss your networking on LinkedIn goodbye.
As to dress. Jim suggests you wear something with a collar. No off the shoulder blouses for women. Remember, the photo will be small, it may cut off a lot of the garment, leaving the shoulders bare, which could look odd.
3. Professional Experience – Don’t Leave Out Important Data
Be certain to include everything you have on your resume. If the two don’t jibe, that leaves the hiring manager or recruiter with a sense that you’re keeping something from them…you’re lying.
4. Groups – The More People You Know, Your Greater Chance of Networking
LinkedIn allows any one individual to have 50 groups listed. Because of this limitation, Jim advises you belong to the largest, most active groups. After all, you’re using LinkedIn for contacts and to network, possibly to transition into a new job or to become employed once more. Why waste your time on a group that’s stagnant?
The above are just a few of the tips I learned from the webinar. It’s worth checking out to improve your LinkedIn presence.
If you’re not the type to want to labor over your profile, give us a call. Our certified writers at ResumeEdge are experts in crafting professional and effective LinkedIn profiles.