Ever hear of a social job interview? I hadn’t until I came across a Mashable.com article on how to ace it.
Basically, what this boils down to is your social media presence. We all have one whether we’re aware of it or not. If you have a Facebook, Twitter, LinkedIn account, or if you’ve ever left a comment on an internet article, your likes, dislikes and opinions are traceable.
Does that matter in today’s job market? You bet it does.
Employers Know Who You Are BEFORE the Interview
According to the article, hiring managers are doing online searches of applicants before they make the decision to call anyone in for an interview. This makes perfect sense. Before you buy a car, you go online and check out gas mileage, warranty, whether that particular model has had recent recalls or is constantly breaking down. People, like products, are now being reviewed in the same manner. Fortunately, you’re the one who controls what’s said about you. Unfortunately, most individuals don’t keep track of what they’ve posted online. A warning – they should.
Social Media Gives an Unvarnished Look at Applicants
The article states, “92% of employers are using or planning to use social networking for recruiting.”
That means you have to be very careful what’s said about you online. Hiring managers aren’t only concerned as to whether you binge drink on the weekends or fall in and out of love (something you might brag about or lament on Facebook). They want to know what your interests are, your experience, expertise – skills/knowledge/abilities. LinkedIn gives them an excellent source of information on your professional life. Facebook and Twitter show the other side. All are important. All need to confirm what’s on your resume.
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How to Make Social Media Work for You
When posting your bio online, whether it’s on Facebook or another site, make certain it’s professional, not funny, cute or jaw-dropping. Keep in mind that not only your friends, but future employers will be looking at it. Present yourself as well-rounded in your personal life and knowledgeable professionally.
If you have industry knowledge, visit related websites and provide your opinion on subjects posed by others in your line of work. Employers take note of that. It sparks their interest in you as a potential employee at their company.
Update frequently. If you haven’t touched your LinkedIn profile in more than a year and never post any updates, you may lose out to applicants who keep a robust online presence. Post your accomplishments. Detail what you did to make your current company money or to save it money. Remember, there is a hidden audience monitoring your content. Be certain it shows you at your best.
Clean Up Your Act
If your Facebook account has questionable content and photos, get rid of them. You’re not trying to impress the gang here, you’re attempting to make it in your field. You’ll never do so if you don’t fit in with a company’s culture. Even a start-up run by twenty-somethings will be concerned about drug or alcohol use. The employees may appear casual and non-judgmental, but they don’t party hard 24/7. They work long, grueling hours and will expect you to do the same.
When you submit a resume to a company, it’s only the first step toward securing the job. You’ll have to pass a number of reviews, including the social media interview before you’re granted any face-to-face time with a hiring manager.
Make certain your image is all that it should be without any negatives.