Do You Need a Resume and a Linkedin Profile?
by Krista H, ResumeEdge Certified Writer
The short answer is: yes. It’s not enough to get face-time with a hiring manager at a career fair or submit a resume with a perfect match to the job requirements. Your professional profile extends beyond a piece of paper and into your online identity. By having both a resume and a social media profile on Linkedin, you can demonstrate to the recruiter that you not only have the skills but you have a record of success.
Prove Through Consistency
If you think repeating your skills and experience on every social media website, paper resume, and networking conversation is unnecessary, think again. By reiterating your work and keeping all communication methods the same, you add value. Companies will screen you and complete an Internet search to verify your claims and find out more about you. A Linkedin profile helps gain credibility by maintaining message consistency.
He Said, She Said
A positive reference from a colleague is worth twice as much as your own words of praise. LinkedIn has recommendations built into the system so you don’t have to bother your former boss to vouch for your work from five years ago. Offer to trade endorsements with colleagues and help each other out. Additionally, every time you interact with another LinkedIn member, a notification is listed on your network’s homepage news feed and you gain exposure.
Recruiters Use Social Media
Today, 93% of companies use LinkedIn to discover talent. Having your skills and accomplishments up to date publically on LinkedIn increases your perceived value and can attract recruiters whether you are looking for a new job or not. You can also measure industry trends that could help you do your job better or known what areas to hone your marketable skills. Do this by following, joining, and commenting on specific company sites, interest groups, or article threads. A final piece of advice is to use the job postings search internal to the LinkedIn website. Some jobs you can apply to with one click and your LinkedIn resume is submitted to the job poster immediately.
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You’ve probably heard the statistic that 70% of jobs are found through networking. It is true that referrals from internal employees are the #1 source of new hires so the more people you know the greater your chances. LinkedIn has three ways that you can find someone that can refer you:
1) Contact the job poster directly via LinkedIn “InMail”
2) expand your direct network by finding groups and friends that share your passions
3) Search your extended network to find a friend of a friend that works at the company you’re interested in
Add Length and Personality
Finally, a LinkedIn profile allows you to go into detail that simply cannot be achieved with a one-page resume. With LinkedIn’s added space, you can list all of your volunteer work, extracurricular activities, training courses, and minor projects that were done 20+ years ago. This freeform style also allows you to be a bit more personable and talk about your passions in your opening summary. Keep your resume formal and short and reward hiring managers visiting your LinkedIn page by using “I” instead of the third-person to talk about yourself.
As a job seeker, you may need to devote some time and effort to developing your online presence. LinkedIn walks you through the process in an easy and achievable way. With a social media profile, you can go from unknown and unemployed to a sought-after professional.