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Marketing Your Skills and Abilities

RESUME WRITER: Darlene Z.
CATEGORY: Build a Better Resume
POSTED: May 20, 2011 at 2:57 pm

 

Suppose you had just one chance to advertise yourself on a billboard overlooking a busy highway, and that passing motorists had only a few seconds to glance at it. It doesn’t matter what your occupation or skill set is. How would you make your advertisement meaningful and memorable?

Think of your resume as a portable version of that billboard. The motorists whizzing by? Human resources professionals and other hiring entities. They don’t have time to read a biography of a jobseeker, and they don’t want to read your job description. (They aren’t interested in knowing that you report to work and do what an employer expects of you – the daily tasks for which you are paid.) They want to know what makes you special; how you add value; how you can make a difference in their organizations. They want to glance at your resume and say, “Here’s someone I need to meet.”

It’s not always easy or comfortable for people to try to “sell” themselves this way. There’s a fine line between hollow bragging and effective advertising. Professional resume writers know the difference.

Before

  • Daily processing of portfolio transactions in accordance with department policies and procedures.

After

  • Provide investment managers and clients with accurate, time-sensitive portfolio information through diligent processing, analysis, reporting and dissemination of cash and transaction data.

Before

  • Inspected, marketed and sold properties to first time homebuyers.

After

  • Created home ownership opportunities for low- and moderate-income residents who might otherwise be excluded from the housing market. Provided prospective buyers with inception-through-settlement financial  consulting services and education.

Before

  • Presented PowerPoint presentations to civic, photography and hiking clubs around the country with client endorsements.

After

  • Increased revenue and brand awareness by making sales presentations to clubs and associations countrywide, incorporating customer testimonials about tour experiences as marketing technique.

Before

  • Organized profitable & charitable events.

After

  • Organized and ran for-profit and charity events attracting more than 45 musicians of regional, national and international influence in the avant-garde genre, including two-time world DMC champion DJ Klever. Ready to see yourself in a new light? Help is only a mouse click away!

Getting to the point quickly, succinctly, and effectively is what separates a winning resume from one that’s discarded by the hiring manager or recruiter.

Darlene Z.

Darlene Zambruski is a resume writing expert and CPRW (Certified Professional Resume Writer) with more than 13 years of industry experience. She has authored 10,000+ resumes in every industry and at every career level.

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My editor used a lot of what I like to call "pow" words. Sometimes people find it difficult to say great things about themselves, and I really appreciated the way she made me look--even if I have little experience in the current field I'm going for.

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Healthcare, Practitioner and Technician
North Carolina
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