En Route: A Career Blog

Marketing Your Skills & Abilities

AUTHOR: Darlene Zambruski
CATEGORY: , , , , ,
POSTED: October 19, 2010 at 9:11 am

Suppose you had just one chance to advertise yourself on a billboard overlooking a busy highway, and that passing motorists had only a few seconds to glance at it. It doesn’t matter what your occupation or skill set is. How would you make your advertisement meaningful and memorable?

Think of your résumé as a portable version of that billboard. The motorists whizzing by? Human resources professionals and other hiring entities. They don’t have time to read a biography of a jobseeker, and they don’t want to read your job description. (They aren’t interested in knowing that you report to work and do what an employer expects of you – the daily tasks for which you are paid.) They want to know what makes you special; how you add value; how you can make a difference in their organizations. They want to glance at your résumé and say, “Here’s someone I need to meet.”

It’s not always easy or comfortable for people to try to “sell” themselves this way. There’s a fine line between hollow bragging and effective advertising. Professional resume writers know the difference, and ResumeEdge.com’s writers will work with you to turn a so-what list of responsibilities or accomplishments into a powerful marketing tool. Here are some real-life examples:

Before

  • Daily processing of portfolio transactions in accordance with department policies and procedures.

After

  • Provide investment managers and clients with accurate, time-sensitive portfolio information through diligent processing, analysis, reporting and dissemination of cash and transaction data.

Before

  • Inspected, marketed and sold properties to first time homebuyers.

After

  • Created home ownership opportunities for low- and moderate-income residents who might otherwise be excluded from the housing market. Provided prospective buyers with inception-through-settlement financial  consulting services and education.

Before

  • Presented PowerPoint presentations to civic, photography and hiking clubs around the country with client endorsements.

After

  • Increased revenue and brand awareness by making sales presentations to clubs and associations countrywide, incorporating customer testimonials about tour experiences as marketing technique.

Before

  • Organized profitable & charitable events.

After

  • Organized and ran for-profit and charity events attracting more than 45 musicians of regional, national and international influence in the avant-garde genre, including two-time world DMC champion DJ Klever. Ready to see yourself in a new light? Help is only a mouse click away!

Getting to the point quickly, succinctly, and effectively is what separates a winning resume from one that’s discarded by the hiring manager or recruiter.

  • JD

    Excellent examples of news worthy bullet points for a resume!

Darlene Z.

Darlene Zambruski is a resume writing expert and CPRW (Certified Professional Resume Writer) with more than 13 years of industry experience. She has authored 10,000+ resumes in every industry and at every career level.

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