A recent article in US News & World Report relates exciting news about the latest features LinkedIn® has come up with. Tools that can help job seekers.
As we all know, social media is the way to go in today’s often impersonal employment market. Scanning software, rather than people, view resumes first, weeding out those individuals who aren’t a perfect fit for the position. Add to that, having to compete against dozens, or hundreds, of equally qualified candidates and most applicants believe they’ll never break through to an actual hiring manager. A human being they can make their case to during the much-coveted but often elusive interview.
These Newest Tools Provide Opportunity
As stated in the article by Matt Youngquist, president of Career Horizons, “At least 70 percent, if not 80 percent, of jobs are not published.”
The only way to even out the playing field is to use every tool in your arsenal, including these newest, which are:
- LinkedIn® Contacts
- Links and Uploads
- The ‘Who’s Viewed Your Profile’ option
Let’s take them one at a time.
Editors Note: Countless studies have shown that professionally-written resumes and LinkedIn® profiles get more interviews. Compare Resume Writing and Resume Editing to see which of our services is right for you.
With the recent enhancement, candidates can now merge all of their contacts to organize networks and connections, wherever they come from. Business or personal. This means contacts that are in email accounts, an address book or on calendars are now easily accessible. There’s also an email trail of past correspondence. This is a fantastic enhancement that broadens networking capabilities, showing how connections are related, one leading to another and perhaps to those hidden opportunities.
Links and Uploads
Want to spruce up your summary, professional history or academic section so that you’re noticed? Now you can.
Upload a professional photo to your summary. Add a link in your experience section to samples of your work. This is especially valuable if you’re a creative: graphic artist, designer, etc. Did you win a prestigious award from school? Link to it in your education section.
In the article, Caroline Ghosn, Levo League’s CEO and co-founder stated, “One of the most impressive characteristics from a manager prospective is an employee who goes above and beyond their explicitly outlined job description.”
Links and uploads in your summary do just that. Not everyone on LinkedIn® will take the time to enhance their profile. While you link to actual samples of your work, other candidates may state “samples available upon request”. Which applicant do you believe will be contacted?
The ‘Who’s Viewed Your Profile’ Option
Monitoring this option is essential. It tells you who’s interested in you and your background. Be certain to visit their profile in return, with your privacy settings such that they will know you did so. Reviewing this information, lets you know how effective your profile is.
In the article, the founder of BuildABetterWorkforce.com, Michael J. Stone, stated, “Think of the people in positions like the one you aspire to. Join the groups they are in.”
Valuable advice. When you do share the same groups, you can increase your networking within it, which may also lead to those unadvertised job opportunities.