En Route: A Career Blog

Keyword Tips for a Better Resume

AUTHOR: Darlene Zambruski
POSTED: February 26, 2013 at 8:25 am

For the uninitiated, keywords are noun phrases that employment scanning software picks up on when a computer, rather than an individual, screens a resume initially. With so many applicants applying for the same position, HR staff are inundated and rely upon computers to eliminate job seekers who don’t match much of the position’s criteria.

To Get Noticed, You Must Pass the Initial Screen

To do that, you need to use appropriate keywords.

An example of keywords for accountants would be:

  • CPA (Certified Public Accountant)
  • tax audits
  • IRS investigations
  • P&L (Profit and Loss)

For someone in marketing, these would be good keyword choices:

  • product launches
  • brand equity
  • negotiations
  • B2B (Business to Business)
  • focus groups

For more tips to strengthen your resume, please view this video from Career TV.



ResumeEdge is a leading provider of keyword-rich resumes, cover letters, LinkedIn Profiles and job interview coaching through JobInterviewEdge. Our certified writers have decades of expertise and experience in 40+ industries.

Darlene Z.

Darlene Zambruski is a resume writing expert and CPRW (Certified Professional Resume Writer) with more than 13 years of industry experience. She has authored 10,000+ resumes in every industry and at every career level.

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