En Route: A Career Blog

How important is a Social Media Profile to you?

AUTHOR: Darlene Zambruski
POSTED: July 31, 2012 at 10:54 am

Professionals today are reaching a greater audience of hiring managers and recruiters via social media sites such as LinkedIn. If you view profiles on their pages, you’ll see they’re much like resumes with strong opening summaries and accomplishment-based (rather than task-oriented) duties.

Have you looked at these and wondered what good they might be? Does it seem like a lot of extra effort that might not pay off?

Think again.

Ignore Social Media at Your Own Peril

An article ran in Ragan | Social Media detailing success stories of 24 professionals who’ve used LinkedIn.

One individual, Evan Gotlib, posted his profile on LinkedIn and via a search for the job he most wanted, he landed the position of his dreams – as an advertising sales director. 

Barbara Maldonado, business development director for Marketing Resources Incorporated, employed LinkedIn to get the job. According to the article, she received help from someone in her network and received an offer within three months.

These success stories are a small part of what a social media profile can do for you. By networking on a professional site such as LinkedIn, you’ll be visible to people you haven’t seen in years. Perhaps the child you were friends with in grade school is now head of a company that needs your particular talents.

The Job Market We Once Knew is No More

Not all jobs are advertised. In fact, the better ones aren’t. Ever hear the saying – ‘it’s not what you know but who you know’? There’s a lot of truth in it.

By posting your social media profile on professional sites, you’ll be casting the net wider in your current job search. It’s another means to get the word out that you have the skills/knowledge/abilities to do the job.

Don’t make the mistake of passing it up in your job search.


Darlene Z.

Darlene Zambruski is a resume writing expert and CPRW (Certified Professional Resume Writer) with more than 13 years of industry experience. She has authored 10,000+ resumes in every industry and at every career level.

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