En Route: A Career Blog

A new twist on finding the right job AND the right company for you

AUTHOR: Darlene Zambruski
POSTED: April 19, 2013 at 9:08 am

Read an interesting PandoDaily article the other day that featured Good.co.

What is Good.co? According to the site, they help you to “easily figure out your best fit” when it comes to the company you’re targeting for a job.

goodlogo(Logo: Good.co)

Why is this important?

An article in Forbes advises that we must hire for attitude, not only for skills/knowledge/abilities. According to the piece, “…when new hires failed (within 18 months), 89% of the time it was for attitudinal reasons and only 11% of the time for a lack of skill.”

Those are unexpected and impressive percentages. All hiring managers know that frequent turnover costs the company money, time and morale. The more cohesive a group is, the more they are attuned to each others’ talents, strengths and weaknesses. The better they operate, the more the concern thrives.

It’s time to get excited…

What Good.co is doing clearly seems to be well thought out and backed by research. The PandoDaily article describes Good.co’s service as the “lovechild of eHarmony and LinkedIn.” Interesting.

Participants answer questions, then connect their LinkedIn and Facebook accounts. This verifies that the participant is actually employed where stated in the profile. Archetypes are then assigned. These determine where the participant fits within the corporate culture, based upon Good.co’s FitScore.

round goodppa ping(Image: Good.co)

Good.co’s Personal Archetypes

  • Advocate  – warm and empathetic with a strong sense of duty
  • Dreamer - a free-thinking creative that dislikes conflicts
  • Caretaker - encouraging and likable with a gift for rallying their team
  • Straight Shooter - decisive, strong-willed and authoritative
  • Socialite – easily bored and always looking for new, exciting challenges
  • Go-Getter - lives life at high velocity and can juggle a hundred things at once
  • Humanitarian - empathetic and perceptive
  • Idealist - intellectually curious with a strong moral compass

Once Good.co has determined the best fit for the individual, the PandoDaily article states, “Good.co then fetches job listings from LinkedIn and orders them by Fitscore.”

Good.co’s company archetypes include:

  • Commando Unit – a traditional and structured work environment
  • Family Dynasty - traditional as apple pie, offering a social, nurturing and stable environment
  • Frontier Settlers - flexible, yet extremely competitive
  • Intergalactic Explorers  - creative, social and innovative
  • Large-scale Military Operation - traditional and structured
  • Mountaineering Expedition – competitive yet flexible work environment
  • Nuclear Family - fun, creative and collaborative
  • Space Colony - creative and nurturing, family-like work environment

While reviewing Good.co’s information, it becomes increasingly clear that matching candidate personalities to the corporate culture is as important as dovetailing their skills to the position opening.

Although no job search technique has proven 100% infallible, this is an innovative approach. It will be interesting to see how well it plays out in the months and years ahead.

No matter what your approach may be to job search, the certified writers at ResumeEdge have decades of experience in crafting achievement-based resumes for 40+ industries. We specialize in resume writing, resume editing, cover letters, LinkedIn profiles and interview coaching through our JobInterviewEdge service.



Darlene Z.

Darlene Zambruski is a resume writing expert and CPRW (Certified Professional Resume Writer) with more than 13 years of industry experience. She has authored 10,000+ resumes in every industry and at every career level.

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